Rick Reilly: Ice Cold Beer

Rick Reilly: Ice Cold Beer /

The BeerBelly holds 80 ounces of beer, even if it looks like smuggled Jeep parts.

It's very bad form to let your spout sneak out of the bladder before you're even in the game.

Clandestine preparation in the parking lot. Beer must be very cold and poured in at the last minute.

With the BeerBelly, you, too, can gain 20 pounds in five minutes.

Hey, making fan history is not always pretty.

Since the BeerBelly is illegal inside stadiums, one must be discreet.

Fresh from the fly.

Not all customers in your row will be enthusiastic about your offerings at first.

Yes, it comes out of the fly, but think of the savings!

Published Jun 28, 2006