Apex Legends Battle Pass is “evolving” to be less player friendly

Only purchasable with real currency and two times per season
EA

Respawn Entertainment and EA shared some controversial changes to the Apex Legends Battle Pass: Instead of one Battle Pass per season which can be purchased with the in-game currency earned through the previous Battle Pass, there will be two Battle Passes per season which can only be acquired with real currency and cost $9.99 USD per split for the standard version – it’s double that price for “Premium+”.

“We’ve seen the numbers, and things need to be more approachable and realistic for our global player community,” the official announcement post said. “Each of these updated aspects allows us to make the Battle Pass more attainable and valuable for your time and money. The reward should always be worth the time you choose to spend in the Outlands, and now it is.”

Making the Battle Pass “more attainable and valuable for your time and money” is kind of a rich thing to say when you just transformed what was essentially a one-time purchase into what’s for all intents and purposes a subscription service.

Players are, quite naturally, furious. People are calling the move “shameless money grubbing”, a “rip-off”, and “next-level greed” – among other, more colorful things.

EA stated that the “decision to move from AC to real world currency is not one that we made lightly, but it does allow us to decrease the price of Premium+ for our community. The new Premium+ Battle Pass comes in at $19.99 USD and offers additional value; a cost difference of ~29% when compared to the discontinued Premium Battle Pass Bundle at 2800 AC.”

The publisher is justifying the decision by citing how much more content players will be able to unlock while investing less time – the new Battle Passes will have 60 levels each instead of the 110 of the current iteration. If you’re eagle-eyed, you may be able to spot that 60 times two is not less than 110 – it is, in fact, a little more than that. So you’re actually not only expected to pull out your wallet two times per season, you’ll also need to grind at least as much as previously, if not more. After all, modern gaming doesn’t only run on revenue, but “engagement” as well.

If it sounds like this deal is getting worse all the time, then that’s because it is. 

The community reaction against these proposed changes has been very unified so far and keeping it that way may be the only chance at getting Respawn and EA to reconsider.


Published
Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg