Genshin Impact’s Raiden Shogun continues to print money

Popular character’s return fills HoYoverse’s coffers

Marco Wutz | Jan 3, 2023

Genshin Impact’s Raiden Shogun continues to print money /

Being one of the most profitable video games on the market already, Genshin Impact is off to a fantastic start to the year once again. Popular character Raiden Shogun, who is available in the action role-playing game’s gacha system for the third time ever at the moment, once again gets players to open their wallets in great numbers.

Stats compiled by Genshinlab.com show that the current banner with Raiden Shogun and Kamisato Ayato has already brought in around 23.5 million USD after just being available for a week, with the numbers being based on purchases made on iOS devices in China. Under the same filter, only one banner in the game’s history has been more successful.

What’s more, it’s not the first time that Raiden Shogun has been responsible for happy times at HoYoverse’s headquarters in Shanghai: Her debut in 2021 shattered every record and is to this date the most lucrative banner offering a single character, raking in around 23.1 million USD with the same conditions applied as above. Another banner featuring the first return of the powerful goddess after her initial run managed to reach sales worth 20.1 million USD in the first week.

Among the five most successful banners in Genshin Impact’s history, the fearsome ruler of Inazuma is featured in three.

Genshin Impact is a free-to-play game that is regularly getting high quality content updates including new regions, characters, and features. Recently, an entire collectible card game was added.

While the RPG is completely free to enjoy, players can engage with a luck-based gacha system to pull powerful new characters and weapons to enhance their own roster with. As you can purchase in-game currency with real money, this system is fueling the staggering revenues Genshin Impact regularly generates.

Published Jan 3, 2023

MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg