Only BTS is hotter than the GTA 6 trailer – so far

Rockstar is on the hunt for records

Marco Wutz | Dec 5, 2023

Only BTS is hotter than the GTA 6 trailer – so far /

Trailer 1 for GTA 6 has broken the record for getting the most amount of views on YouTube in 24 hours without being a music video, dethroning Mr. Beast who previously held the record with 59.2 million views. With ten hours still to go before the 24 hour limit is hit at the time of writing, the GTA 6 trailer sits on a splendid 64.6 million views, so there’s plenty of room to grow the new record.

Since some other YouTube channels have uploaded the trailer as well and are siphoning views from the official video, the total number of views is a lot higher than that, but won’t be counted in the record books.

The GTA 6 trailer's sun is still rising – but how fast can it go up? / Rockstar

Rockstar’s first GTA 5 trailer, released twelve years ago, reached a total of 97 million views up to this point.

With the GTA 6 trailer having destroyed all other measuring sticks, Rockstar is pretty much up against the internet’s final boss now: the BTS Army. That sounds like a mercenary company of internet trolls, but in reality is the giant global fan community of South Korean boy group BTS.

BTS currently holds the general record for most views in 24 hours for any YouTube video, as their music video for the song ‘Butter’ reached an astonishing 108.2 million views inside that window of time.

Even for a game as highly anticipated as GTA 6, crossing that milestone is probably going to be out of reach. For now, the question will be by how much Rockstar can surpass Mr. Beast in the non-music video category.

GTA 6 is set for a 2025 release on PS5 and Xbox Series X|S, while PC players likely will have to wait longer.

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Published Dec 5, 2023

MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg