Video Games

HoYoverse is moving some Genshin Impact announcements to its own social media platform

Company reduces engagement on X and Facebook

Marco Wutz

HoYoverse

HoYoverse revealed plans to exclusively move some announcements regarding Genshin Impact to its own social media site, HoYoLAB. 

Writing on X and Facebook, the company stated: “In addition, Version 5.2 and subsequent game event announcements and some event descriptions will only be released on HoYoLAB – official Genshin Impact channel. Travelers can go to the HoYoLAB site to view the corresponding event information.”

It’s important to note that HoYoverse is not leaving either site – this move simply appears to be designed to attract more people to its own app by keeping some information exclusive to it. The decision does not seem to be connected to recent policy changes on X and there are no official plans for a move to BlueSky or other competitors to the platform at the moment.

Big reveals, such as new characters, will likely continue to be posted on X and Facebook alongside HoYoLAB – after all, HoYoverse has spent a lot of time and resources to expand its reach to many millions of fans on both sites and is unlikely to let all that go to waste.

HoYoLAB is a social media platform designed around HoYoverse’s games and its communities. Aside from normal functions one would expect from a social media site, such as posts, profiles, and so on, there are many features that connect the platform to the developer’s titles. Users can look up their characters outside of the game, check stats from endgame or event modes, and do a daily check-in for some free items. It’s available on the web as well as through a mobile app.

HoYoverse has deepened the ties between its games and HoYoLAB this year, with strategy guide functions available in its titles linking directly to the platform and its community content creators. Data available in the games, such as recommended equipment, is directly sourced from there.

It’s likely that the studio views HoYoLAB as a cornerstone of its strategy to become a global tech company and exceed the bounds of being a video game maker.

Published
Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg

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