Video Games

Max Verstappen becomes official EA Sports partner

Formula 1 World Champion steps up gaming engagement

Marco Wutz

Max Verstappen becomes official EA Sports partner
Max Verstappen becomes official EA Sports partner /

If that isn’t the perfect fit: Max Verstappen, two-time F1 World Champion and passionate gamer, has landed a deal with EA Sports. Under the terms of the cooperation, the Dutchman will create content in titles across the publisher’s portfolio, bringing EA Sports aboard his racing car as a personal sponsor appearing on the chin section of his helmet.

“Whether it’s playing games with my friends or staying competitive when away from the track, EA Sports has always been a big part of my life,” comments Max Verstappen. “EA Sports is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”

“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA Sports & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA Sports experiences.”

Max Verstappen holding an EA Sports-branded helmet.
Verstappen is known as a passionate gamer, so this partnership seems like a perfect fit for him / EA Sports

Verstappen sometimes streams himself playing games, mostly racing simulations, on Twitch. He also takes part in competitive sim racing events like the virtual 24 Hours of Le Mans, which he afterwards criticized as a “clown show” due to problems with the event. He even added a racing simulator to his jet so he can play while traveling.

The Red Bull Racing driver is also known to enjoy EA’s FIFA series with his former Red Bull team mate Alex Albon commenting that Verstappen sometimes opens FUT packs just before he has to get into the car for a session on track. Of all possible partnerships, this one seems like a pretty natural fit.

Formula 1 is set to return in March for its 2023 Season, while a new F1 game is likely to come out towards the middle of the year. Codemasters, the developer of the officially licensed F1 games, is owned by EA.

Published
Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg

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