Microsoft’s Sarah Bond nourishes StarCraft fans’ hopes at TGS

The StarCraft community, for one, welcomes its new overlords
Microsoft’s Sarah Bond nourishes StarCraft fans’ hopes at TGS
Microsoft’s Sarah Bond nourishes StarCraft fans’ hopes at TGS /

If there is one group of gamers that unequivocally welcomes the acquisition of Activision Blizzard by Microsoft, which recently cleared the hurdle of a provisional approval by the Competition and Market Authority (CMA) in the United Kingdom, it’s the community of StarCraft. Long have fans of the real-time strategy franchise felt neglected by the company’s leadership, whereas Microsoft has actively invested into Age of Empires with the release of Age of Empires 4 and the continued support of older titles in the series.

Naturally, StarCraft’s fans hope that some of that attention will fall to the IP they love once the deal has been completed. Not without reason: Microsoft is investing into more old-school PC genres and series to bolster its PC Game Pass offerings. One representative of the company told me at gamescom 2023 that the support of Age of Empires and the development of 4X turn-based strategy title Ara: History Untold are two of the cornerstones of this strategy – and adding StarCraft to this must seem like a no-brainer from Microsoft’s perspective. As one of the most iconic RTS series in the history of video games, a revival of the IP would score easy sympathy points.

Xbox and Activision Blizzard logos in white on top of a collage of game characters from Activision Blizzard games.
Microsoft has been diligent about including neglected Activision Blizzard IP in its messaging / Microsoft

Corporate VP at Xbox, Sarah Bond, seemed to agree with this sentiment during a Q&A round at Tokyo Game Show 2023. When asked which series or game she’d like to see a revival the most, Bond stated: “Well, it’s not me so much, but especially since I’ve been here this week, a lot of fans – and I’ve had a lot of people ask me about it in interviews – have said StarCraft.”

“So, I know a lot of you want that, which is what’s most important,” she said while gesturing towards the audience. “It’ll be fun to see if that’s something that we can do in the future.”

Best hold off on the hopium for now, since the Activision Blizzard acquisition is not quite through at this point, but the signs and portents all seem to indicate that StarCraft won’t rest in the grave forever.

As for Microsoft’s current RTS ambitions, Age of Empires 4 is soon to get a brand-new expansion called The Sultans Ascend, which will introduce the concept of Variant Civilizations.


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Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg