Most Blizzard games to go dark in China as NetEase team is dissolved

No last-minute deal to keep Blizzard's games in China
Most Blizzard games to go dark in China as NetEase team is dissolved
Most Blizzard games to go dark in China as NetEase team is dissolved /

This is a nightmare come true for Chinese gamers: Most of Blizzard Entertainment’s video games are about to go dark in China, as an agreement between the Californian developer and Chinese publisher NetEase that spanned 14 years comes to an end on January 23, 2023.

Foreign companies aren’t allowed to distribute their games in China without being partnered with a homegrown company, so once the agreement between Blizzard and NetEase runs out, almost every Blizzard title needs to shut down overnight.

Until now, players in China had kept their hopes up that Blizzard and NetEase would strike a last-minute deal to keep things running as usual, but according to a report by the South China Morning Post, the team at NetEase handling the Blizzard partnership has already been mostly dissolved. That’s likely the last nail in the coffin for Blizzard’s Chinese aspirations, at least for now.

SCMP’s sources say that almost all members of the team based in Shanghai had been fired or moved to different posts, with merely ten remaining to handle the suspension of services that is due on January 23.

World of Warcraft, Hearthstone, Overwatch 2, Diablo 3, StarCraft 2, Warcraft 3, and Heroes of the Storm will have to cease their services once the agreement ends.

The only exception to this rule is Diablo Immortal, since the mobile game was co-developed by Blizzard and NetEase and runs under a different agreement.

Blizzard is looking for other distribution partners with several interested Chinese companies sending delegations to California already, but it’s very unlikely that a deal will be struck that would save these games from being taken offline.


Published
Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg