Video Games

NFL and Rec Room partner up for virtual fan experience

VR world adds NFL cosmetics and spaces to socialize

Marco Wutz

NFL and Rec Room partner up for virtual fan experience
NFL and Rec Room partner up for virtual fan experience /

Rec Room, a virtual world, games, and user-generated content platform, partnered up with the NFL to provide football fans with additional means to bond and socialize over their hobby online. Players are now able to acquire officially licensed hoodies and hats representing each of the league’s 32 teams at the new NFL pop-up shop in the game. A new photo booth also provides an NFL-themed space for players to hang out in.

This enables them to show their support for their team in the virtual world, making it easier for them to connect with other supporters – or connect in friendly discussion with fans of rival teams about why their club is an evil virus of satan. Regular sports fans stuff, you know?

A rec room with NFL decorations.
A new photo booth provides for a scenic background to show off your new gear :: Rec Room / NFL

Just in time for the Super Bowl, this partnership provides another opportunity for many users to get their daily dose of football discussion. Rec Room’s Brian Sapp commented on the collab:

“We’ve always strived to make Rec Room a place where players could meet and socialize with those who have common interests, and we’re excited for them to be able to connect over their favorite NFL teams.”

For the NFL, this is another step towards expanding its fan base all over the world by reaching out to new audiences, as Ed Kiang, the Vice President of Video Gaming at the NFL, says:

“Rec Room is a perfect space for NFL fans to connect in the virtual world, cheer on their teams and celebrate their wins. Adding Rec Room as another virtual destination for the NFL will enhance our ability to reach existing fans while discovering new fans in their community of over 80 million users globally.”

Rec Room certainly offers a broad reach, being available on mobile devices running on iOS and Android, as well as PS4, PS5, Xbox One, Xbox Series X|S, PC, Oculus Quest, and Pico VR.

Published
Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg

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