NFL and Roblox partner up for Saweetie concert

Virtual event ahead of Super Bowl

Marco Wutz | Feb 3, 2023

NFL and Roblox partner up for Saweetie concert /

It’s almost Super Bowl week, and the NFL wants to get you into the right mood for the year’s main event in football. To that end, the league has partnered up with sandbox game Roblox to present an in-game concert by hip-hop star Saweetie.

The performance is set to debut on February 10, 2023, at 4pm PT / 7pm ET, after which it will repeat hourly until Super Bowl Sunday on February 12. Roblox users will be able to watch the concert in Rhythm City, an official Warner Music Group map created for the game.

The event includes a full motion capture performance of some of Saweetie’s most well-known songs. Saweetie has an interesting family connection to the NFL, as her grandfather, Willie Harper, played football for the San Francisco 49ers.

Before that, on February 4, a new Roblox map called Super NFL Tycoon will go live on the platform. Here, users will be able to take on the role as a NFL franchise owner with everything that entails: drafting a team, building a stadium, managing the cash flow, and – most thrilling of all – doing taxes.

Super NFL Tycoon is already the second football management game launched on Roblox, with the NFL’s own NFL Tycoon going live in October 2022.

The league also released the NFL Quarterback Simulator on the platform last year, so this is not the NFL's first blocky rodeo.

If you want to grab some free items, you should use these Roblox promo codes.

Published Feb 3, 2023

MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg