Video Games

Palworld is selling a million copies daily now, keeps reaching higher peaks

Milestones continue to tumble

Marco Wutz

Palworld is selling a million copies daily now, keeps reaching higher peaks
Palworld is selling a million copies daily now, keeps reaching higher peaks /

Palworld has now sold eight million copies on Steam in just six days, adding another million new players since yesterday’s seven million sales milestone – that’s right, the indie survival crafting creature collector is selling about a million units daily at the moment. A most impressive result, especially as developer Pocketpair clarified that these are Steam-only numbers and don’t count the Game Pass population.

Palworld also cracked another concurrent players milestone, managing to have an all-time peak of 2,018,905 active users on Steam yesterday, which beat its previous record by over 150,000. What’s interesting about Palworld is that these peaks tend to happen outside of American and European peak gaming hours – the reason for that seems to be the game’s popularity in China.

A Palworld tamer is walking through a pasture filled with Lamball
The number of Pal Tamers keeps growing and growing / Pocketpair

Stephen Totilo was able to provide some ownership numbers for Palworld, showing that over a third of its player base is from China and about a fifth from the US followed by Germany, France, and Canada.

Clearly, word-of-mouth marketing is doing its job for Pocketpair – people find out about the game, try it, and then rope in their friends.

Meanwhile, The Pokémon Company has made an official statement regarding Palworld, saying it’s investigating claims of copyright infringement and – between the lines – asking people to stop sending them inquiries about it. It has already prevented a Palworld Pokémon mod from being released, so the company is keenly observing the current developments.

While we don’t know for sure what that investigation will lead to, Palworld’s triumph continues unabated for now and the developers have revealed the official Palworld roadmap for further development, detailing what improvements and features players can expect in the future.

I’ll probably see you tomorrow for nine million sales, then.

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Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg

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