Pokémon just started a week-long Snorlax ASMR sleeping stream

An apt promotion for the release of Pokémon Sleep

Marco Wutz | Jul 14, 2023

Pokémon just started a week-long Snorlax ASMR sleeping stream /

Snorlax, the most relatable of all Pokémon, is the star of an official ASMR livestream that The Pokémon Company has started on YouTube on July 14, 2023. What does Snorlax do on this stream? Well, what it does best, of course: sleeping.

We see Snorlax have a good rest in a lush forest clearing, snoring peacefully as other Pokémon come and go around it, sometimes lying down for a nap as well. From time to time Snorlax rolls around, yawns, or gets itself a snack, but it mainly is just in a blissful slumber. What a life.

People in chat can write wholesome “good night” messages that show up inside the stream and seem to feed Snorlax, filling up a meter that triggers special animations, so there’s an interactive aspect to the event as well.

You can watch the Snorlax ASMR livestream below:

This program is set to last for an entire week, so until July 21, 2023, and is supposed to promote the release of Pokémon Sleep, a new sleep monitoring app the company is launching, which will also be compatible with Pokémon Go. Pokémon Sleep doesn’t have an official release date outside of a general window that says “in late July,” so we may see the launch once Snorlax had its fill of sleep in a week.

Our only criticism so far? The serene background music is a little too dominating. We came for the Snorlax ASMR, after all. Time for a nap.

Published Jul 14, 2023

MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg