Sega Europe brings back Jurgen Post in shake-up

A name from the glory days returns

At Sega Europe the new year has brought new leadership: President and CEO of Sega Europe, Gary Dale, as well as chief studios director Tim Heaton have stepped down from their respective roles to leave the company in the near future.

At the same time a familiar face is returning: Jurgen Post, who was president and CEO of Sega Europe from 2012 to 2017 in what the company called a “period of exponential growth,” will act as the COO of West Studios and regional managing director of Sega Europe. After a decade at Sega Europe, half of which he spent as the company’s chief executive, Post went on to hold high positions at Tencent and Miniclip.

Sega is bringing in a familiar name to get the European subsidiary back on track / Sega

“From myself, and everyone associated with SEGA, Gary and Tim have our thanks for their contributions to the business,” commented Shuji Utsumi, Co-COO and president of global consumer games and transmedia at Sega. “I’m delighted to welcome Jurgen Post back to SEGA Europe and excited to see him guide the business towards future growth.”

Under Dale’s tenure, Sega Europe acquired Angry Birds maker Rovio as well as Two Point Studios, the maker of Two Point Hospital and Two Point Campus.

Sega Europe has been under fire after last year’s last-minute cancellation of Hyenas at Creative Assembly and general financial underperformance of the publisher’s European titles. Alongside some organizational restructuring, to which these newly-announced leadership changes belong, Sega ordered that its studios should focus back on the specialist titles they were always known for.

In response to the crisis, Creative Assembly recently announced sweeping changes to its plans for Total War: Warhammer 3 and Total War: Pharaoh.