Video Games

Sega Europe brings back Jurgen Post in shake-up

A name from the glory days returns

Marco Wutz

Sega Europe brings back Jurgen Post in shake-up
Sega Europe brings back Jurgen Post in shake-up /

At Sega Europe the new year has brought new leadership: President and CEO of Sega Europe, Gary Dale, as well as chief studios director Tim Heaton have stepped down from their respective roles to leave the company in the near future.

At the same time a familiar face is returning: Jurgen Post, who was president and CEO of Sega Europe from 2012 to 2017 in what the company called a “period of exponential growth,” will act as the COO of West Studios and regional managing director of Sega Europe. After a decade at Sega Europe, half of which he spent as the company’s chief executive, Post went on to hold high positions at Tencent and Miniclip.

Sega logo in blue on white background.
Sega is bringing in a familiar name to get the European subsidiary back on track / Sega

“From myself, and everyone associated with SEGA, Gary and Tim have our thanks for their contributions to the business,” commented Shuji Utsumi, Co-COO and president of global consumer games and transmedia at Sega. “I’m delighted to welcome Jurgen Post back to SEGA Europe and excited to see him guide the business towards future growth.”

Under Dale’s tenure, Sega Europe acquired Angry Birds maker Rovio as well as Two Point Studios, the maker of Two Point Hospital and Two Point Campus.

Sega Europe has been under fire after last year’s last-minute cancellation of Hyenas at Creative Assembly and general financial underperformance of the publisher’s European titles. Alongside some organizational restructuring, to which these newly-announced leadership changes belong, Sega ordered that its studios should focus back on the specialist titles they were always known for.

In response to the crisis, Creative Assembly recently announced sweeping changes to its plans for Total War: Warhammer 3 and Total War: Pharaoh.

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Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg

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