Sega is working on a “Super Game” to solve all its problems

Management reveals lessons from European setbacks and current plans

It sounds very much like a meme, but Sega is working on a “Super Game” at its Japanese studio that is intended to solve all the company’s problems. This plan was revealed during the big Sega management meeting this year, which took place a few days ago. Creating this “Super Game,” however it may look like, is one of two pillars of the company’s medium-term growth investment alongside the acquisition of Rovio from earlier this year.

Outside of the fact that it’s being developed in Japan there is very little Sega is willing to reveal about this miracle cure. The only other nugget of information available is that it’s going to take a long time to make it, but that the company now has the right structure in place to buy itself that necessary time. Create “Super Game,” something happens, profit? If any other company needs elaborate plans like that, call me up – I’ll gladly offer similar sage advice for a cheaper fee than your usual management.

Sega is optimistic when it comes to its future / Sega

Anyway, Sega management seems to be happy that its “pillar strategy” of focusing efforts on the Japanese studios has worked out and led to overall growth. European setbacks, meanwhile, are going to be used “as a major source of reflection in the future.”

Studios should “focus on key European titles and proceed their multiplatform support” as well as “re-evaluate market value of all titles and cancel some titles” to bring the ship back on course. A similar tone was struck up by Sega CEO Haruki Satomi earlier, who said that he wants Creative Assembly to focus on Total War again.

Unfortunately, restructuring is part of those efforts as well, which is likely to cost jobs at Sega’s developers in Europe. In the long term, it looks like Sega wants to keep its European Studios on a tighter leash with the establishment of a Chief Revenue Officer role and frequent assessments of games in development based on quality and marketability. Presumably, disasters like Hyenas, which was canceled at the last minute, are supposed to be averted through this process by catching and canceling projects perceived as doomed much earlier.

Total War: Pharaoh, for which Creative Assembly recently announced massive changes and Relic’s Company of Heroes 3 have been called out by title for their sluggish performances in 2023.

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