Ubisoft hopes for record quarter from Assassin’s Creed Shadows to stop its bleeding

Latest report shows devastating first half of the financial year
Ubisoft

Ubisoft released its financial report for the first half of FY 2024-25 (ending on March 31, 2025), posting a decrease in net bookings of 22% compared to the same time last year. All areas of business suffered from decline – even the company’s back catalog performed worse by 29%.

Rainbow Six: Siege, the studio’s eternal workhorse, showed a “solid” performance with other positive mentions going to The Crew, Riders Republic, and the Ghost Recon franchise. The company emphasized that player activity metrics went up over the last six months across all platforms.

Star Wars Outlaws “underperformed sales expectations,” though Ubisoft hopes that its first DLC and Steam launch on November 21, 2024, can turn things around. “This should engage a large audience during the holiday season and position the game as a strong long-term performer,” the report stated.

XDefiant was also named as a game facing challenges in the competitive market for first-person shooters.

Updating shareholders on its cost-cutting program, the company reported that it had reduced its workforce by around 2,000 over the last two years to a total of 18,666 at the end of September 2024.

Looking forward, Ubisoft appears to be hoping for a record Q4 of FY 2024-25 to salvage the year, meaning that it’s betting big on Assassin’s Creed Shadows. The series entry set in feudal Japan is set for a February 2025 release date after its recent delay. The company stated that it’s putting an extra €20 million EUR into Shadows’ development and quality control to ensure that its launch is smooth. Assassin’s Creed Shadows will also come to Steam immediately at launch, instead of being confined to Ubisoft’s exclusive PC platform.

“We are also taking the additional time to ensure that the upcoming very ambitious opus in our flagship franchise, Assassin’s Creed Shadows, is a highly polished, exceptional experience on day one and that it resonates strongly with players,” co-founder and CEO Yves Guillemot said.

Guillemot added that the current efforts of the studio are on “improving our execution focused on a player-centric and gameplay-first approach.”


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Marco Wutz
MARCO WUTZ

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: marco.wutz@glhf.gg