NCAA fumbles cross-examination in O'Bannon trial Author:Andy StaplesPublish date:Jun 16, 2014NCAA president Mark Emmert and his organization want to portray college athletes strictly as amateurs.David J. Phillip/APSTAFF: Check out all of SI.com's coverage of O'Bannon v. NCAALatest NCAAF NewsBREAKING: Georgia Tech Lands Penn State Defensive Tackle TransferAuburn Linebacker Discusses Culture, Front Seven PlaymakerThere's Reason Why Arkansas Youth Don't Get YouSpencer Rattler Talks 'Amazing' Pro DaySpring Preview: Offensive Line Should be Elite Once Again