Deion Sanders announces initial book tour stops with photo ops

Coach Prime will be featured in four cities to kick off promotion

CU Buffs

Deion Sanders will be hitting the road next month. The Colorado Buffaloes coach will be out promoting the release of 'Elevate and Dominate: 21 Ways to Win On and Off the Field'. Sanders has announced four stops on his book tour that includes two major cities. All events are ticketed and available for purchase with a photo op. The details are provided below. 

Bookends in Ridgewood, NJ on Wednesday, March 13

Cost: $34.99 + tax

Barnes and Noble Cumberland (Atlanta) on Friday, March 15

Cost: $31.79 + tax

The Dock Bookshop in Dallas/Ft Worth on Saturday, March 16

Cost: $33.00 + tax

Macky Auditorium in Boulder on Monday, March 18

Cost: $59 + fees

Deion Sanders/ Gallery/13A

Sanders' publisher, Gallery Books, will be releasing the book under the 13A label, which is a "new imprint publishing renowned and relevant Black voices in culture and politics." They've published several New York Times bestsellers including Janet Jackson's True You; Patti LaBelle’s Recipes for the Good Life; Congressman Keith Ellison’s My Country, Tis of Thee; Kris Jenner’s, Kris Jenner... and All Things Kardashian; and E.  Lynn Harris’ Mama Dearest.

Sanders is ready to release his latest project to the world in two weeks. He has also been working on the audio book at a studio attached to CU's Champion Center.

"Success isn't just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It's about winning in ALL ASPECTS of life," Sanders said in a statement about the book last year. "From the mindset you cultivate, the discipline you uphold, and your faith in God -- champions aren't born; they're made, day by day, choice by choice and decision by decision. You've got to BE CONSISTENT and BELIEVE every darn step of the way."

'Elevate and Dominate: 21 Ways to Win On and Off the Field' will be available nationwide on March 12.