Utah's four athletes with the highest NIL Valuations
Over the past couple years the college sports landscape has changed in the sense that it is now one giant business.
College sports were always business-like behind closed doors, but not that athletes are able to profit off of their Name, Image, and Likeness while also having free reign to transfer and be eligible immediately, the business aspect has only been magnified. Some programs heavily rely on using NIL to give them advantages in recruiting, while others aren't as well known for their NIL efforts.
While most people are much more infatuated with the on-field product, seeing what others got going on in their pockets has always been something that interests most. With that being said, let's take a look at Utah's four athletes that according to On3's NIL Valuation are worth the most in terms of NIL deals.