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College Basketball Stars Johnson of LSU, Collier of USC Sign NIL Deals with Powerade

The Tiger and Trojan duo will be featured in national TV campaigns for the sports drink

Michael Ehrlich

College Basketball Stars Johnson of LSU, Collier of USC Sign NIL Deals with Powerade
College Basketball Stars Johnson of LSU, Collier of USC Sign NIL Deals with Powerade /
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Powerade made a big NIL splash during the college football season and is now expanding their student-athlete roster to the hardwood. The Coca-Cola-owned brand has signed Flau'jae Johnson of LSU and Isaiah Collier of USC, who will featured in national TV campaigns, retail and sponsorship events in the players’ local markets and digital and social media activations.

The duo announced their new NIL deals on their respective Instagrams accounts in collab posts with Powerade.

Johnson and Collier join Powerade's NIL roster that includes Heisman Trophy winner Jayden Daniels of LSU, Jared Verse of Florida State, Malaki Starks of Georgia, Kalen Johnson of Iowa and Mario Williams of USC.

The sophomore Johnson is averaging 13.4 points and 5.9 rebounds this season for the defending champs, currently ranked No. 10. Collier, the top high school recruit a year ago and projected top 2024 NBA Draft pick, is averaging 15.4 points and 4.1 assists for the Trojans.

Johnson - an accomplished hip-hop artist - counts Puma, Meta, Tampax, JBL Audio, Raising Cane’s and Taco Bell in her NIL portfolio.

Collier recently signed a partnership with Beats by Dre, staring in a campaign video created with the brand's Beats Academy. 

Collier's Trojans visit Arizona on Wednesday while Johnson's Tigers face Alabama on Thursday.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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