Colorado Quarterback Sanders Releases New Gatorade Ad

Shedeur Sanders continues Colorado momentum across the NIL space

Coach Deion Sanders, All-American Travis Hunter, star quarterback Shedeur Sanders and the Colorado football program instantly became the talk of the college football season in 2023. 

After a 3-0 start, they finished with a disappointing 4-8 record, but Coach Prime is just getting started in Boulder. His son, Shedeur looks likely to play one more year and prepare for the 2025 NFL Draft, and one big reason could be his massive NIL earning potential. 

On3 has Shedeur at a $4 million NIL valuation, the second-highest behind only USC freshman basketball player and son of LeBron James, Bronny. 

After the season ended, Sanders released a new collab with Gatorade, as a continuation of their NIL partnership: 

🔥 @ShedeurSanders collab with @Gatorade

Via : @pepsico_design IG #NIL @CUBuffsFootball #skobuffs pic.twitter.com/2xGopLrUQv

— Change7he Narrative (@change7he68182) December 6, 2023

Sanders shared: "The hardest part of playing college football is mental. It's just staying focused and doing the right thing. Don't let social media, don't let anything influence you to be a different type of person. Whatever you do, stay true to yourself. Be legendary."

Since Sanders transferred from Jackson State a year ago, he has inked deals with the likes of Beats By Dre, Mercedes-Benz, Google, Topps, and Urban Outfitters, among others, putting Colorado on the map as a NIL destination.

Shedeur and his brother - Colorado safety Shilo Sanders - also starred in a Google commercial recently, showing the collective power of the family together in NIL.

Their Dad was named Sports Illustrated's 2023 Sportsperson of the Year for his work on and off the field, restoring respect to Colorado, bringing new opportunities to the community and chancing the landscape of college football.