Kentucky Star Reeves Signs NIL Deal with Reebok

Wildcats' shooting guard Antonio Reeves continues momentum on and off the court with new brand partnership

Kentucky shooting guard Antonio Reeves is on a tear as of late. Coming off a 30-point performance - including 22 in the first half - against interstate rival Louisville, the super senior is the SEC's second-leading scorer (18.3 points per game) for the No. 9-ranked Wildcats.

Ahead of the Christmas holiday, Reeves added a new NIL partnership to his portfolio. The Chicago-native shared on Instagram that he is collaborating with Reebok to promote their footwear and apparel.

The deal - coordinated via Postgame - tipped off with the Santa hat-wearing Reeves unboxing some new Reebok gear.

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Reeves' Reebok deal is the second time this season that a Kentucky player has signed a NIL partnership with a footwear company that competes with the school's Nike sponsorship. 

Wildcats' freshman phenom Justin Edwards partnered with Klutch Athletics by New Balance, becoming the brand’s first NIL athlete and first basketball player.

Conversely, Kentucky's other freshman star D.J. Wagner is one of the select-few college athletes with NIL partnerships with Nike, including Caitlin Clark of Iowa, Bronny James and JuJu Watkins of USC and Paige Bueckers of UConn.

In addition to Reebok, Reeves' NIL portfolio includes deals with Daps, Huck's Food and Fuel, Sweet Buckets and Status Jewels & Watches. He recently partnered with Paul Miller Ford of Lexington and is now driving a new Ford F-150.

The transfer from Illinois State - who tested the NBA Draft waters last offseason before returning to Lexington - next faces his former team on December 29 when Kentucky hosts the Red Birds.