F1 News: FIA Confirms Partnership With AlphaTauri

The FIA has confirmed a three-year deal with Red Bull fashion brand AlphaTauri.
F1 News: FIA Confirms Partnership With AlphaTauri
F1 News: FIA Confirms Partnership With AlphaTauri /

The FIA has confirmed a three-year partnership with Red Bull fashion brand AlphaTauri. Employees of the FIA will be given AlphaTauri branded clothing as well as it featuring at the 2024 FIA Prize Giving Ceremony.

Key Takeaways:

  • Over the next three years, FIA staff will be dressed in AlphaTauri's fashion-forward clothing and accessories.
  • The collaboration is a testament to both entities' dedication to innovation within their industries.
  • Statements from FIA President Mohammed Ben Sulayem and AlphaTauri CEO Ahmet Mercan highlight the enthusiasm and strategic alignment between the two organisations.
Christian horner Mohammed ben Sulayem

The recent announcement of a partnership between the FIA and AlphaTauri, Red Bull's fashion branch, marks a significant milestone in the confluence of motorsport and fashion. This collaboration is set to redefine the official wardrobe of FIA personnel, incorporating an array of stylish yet functional attire and accessories for the coming three years. Moreover, the alliance will be prominently showcased during the FIA Prize Giving Ceremony, which celebrates the year's motorsport achievements after the 2024 Formula 1 season.

Emphasising the commitment to innovation shared by both partners, FIA President Mohammed Ben Sulayem stated: 

"The FIA has always been a pioneer in harnessing technology and innovation to improve motorsport. Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide.

"This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri's innovative approach and dedication to fashion make them the perfect partner."

AlphaTauri CEO Ahmet Mercan expressed equal enthusiasm for the collaboration, viewing it as a pivotal opportunity for the brand. 

"Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion. This partnership is a significant step and we are proud to equip the FIA staff with our products that not only reflect our commitment to style but also our dedication to enhancing convenience through our designs."

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Lydia Mee
LYDIA MEE

Lydia is the lead editor of F1 editorial. After following the sport for several years, she was finally able to attend the British Grand Prix in person in 2017. Since then, she's been addicted to not only the racing, but the atmosphere the fans bring to each event. She's a strong advocate for women in motorsport and a more diverse industry.