F1 Rumour: Red Bull Fuels AlphaTauri Rumours With Trademark Registration

Red Bull's trademark registration of 'Racing Bulls' hints at a major rebranding for AlphaTauri, potentially reshaping its identity, sponsorships, and visual design from 2024.

Red Bull's recent move to trademark the 'Racing Bulls' title has sparked widespread speculation about a new name for their sister F1 team, AlphaTauri. The trademark registration in the European Union aligns with Red Bull's desire for a stronger brand synergy, hinting at significant changes for AlphaTauri, including a potential rebranding from 2024.

Key Takeaways:

• Trademark Move Signals Change: Red Bull has officially registered the 'Racing Bulls' trademark in the European Union, indicating a probable renaming of AlphaTauri, departing from its current identity established since 2020.
• Brand Alignment and Team Developments: The new name aligns with Red Bull's strategy to more closely integrate their sister team with the core brand. This move coincides with the announcement of Daniel Ricciardo and Yuki Tsunoda as the team's drivers for the upcoming season.
• Visual Overhaul Imminent: Alongside the potential name change, AlphaTauri is expected to revamp its visual identity, transitioning from a navy and white color scheme to a new blue and silver livery, further enhancing brand consistency.

Having applied for the 'Racing Bulls' trademark back in September, Red Bull GmbH's actions suggest a strategic rebranding of their sister Formula 1 team, AlphaTauri. This move comes as AlphaTauri prepares to shed the name it has carried since transforming from Toro Rosso in 2020.

It's evident that Red Bull aims to strengthen the brand alignment between its two Formula 1 teams. The choice of 'Racing Bulls' as a potential new name for AlphaTauri resonates with Red Bull's branding ethos, promising a more unified and powerful presence in the F1 arena.

The plot thickens with whispers of new sponsorships and driver line-ups. Social media is rife with speculation that the team, which has recently confirmed the signing of Daniel Ricciardo and Yuki Tsunoda for the next season, might also be welcoming sponsors like CashApp and Visa. This combination of new names, faces, and partnerships signals a significant shift in AlphaTauri's trajectory.

But it's not just the name and personnel that are undergoing a transformation. The Faenza-based team is reportedly set to overhaul its visual aesthetics as well. Moving away from their established navy and white design, a new blue and silver livery is expected to grace their cars, marking a fresh start and a renewed identity in line with the broader Red Bull brand.