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Adidas Amazes Fans in Arlington with MLB All-Star Cleats

Adidas is taking over Arlington with activations and new gear for the MLB All-Star Game.

Michael Ehrlich

The adidas Adizero Impact+.
The adidas Adizero Impact+. / adidas
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Adidas Baseball is leveraging MLB's midseason classic to unveil new cleats on the feet of their All-Star players. The brand with the three stripes has officially revealed an all-new Adizero "Warp Speed" collection for the diamond, featuring the Adizero Impact, Adizero Impact+ and Adizero Electric+.

Kicking off the MLB All-Star Week festivities, Teoscar Hernández won the Home Run Derby in the adidas Adizero Afterburner NWV Hispanic Heritage Month cleats, while hometown hero - “El Bombi” Adolis García of the Texas Rangers - sported a custom pair of Adizero Impact cleats featuring his signature nickname for the Derby.

Adidas' All-Star duo of Phillies' shortstop Trea Turner and Guardians' third baseman Jose Ramirez will debut the brand's Adizero "Warp Speed" collection in Tuesday's All-Star Game. Turner will be in the collection’s lightest cleat, Adizero Electric+ while Ramirez will sport the most supportive, the Adizero Impact+.

Heading into the All-Star Game as the National League's starting shortstop, Turner is batting .349 with 11 Home Runs in 57 games. He's been on fire as of late, eight Home Runs in his last 12 games. Ramirez - who advanced to the Home Run Derby semifinals - has 100 hits and 77 RBIs heading into his sixth All-Star selection.

To further celebrate MLB All-Star in Texas over the weekend, adidas decked out sport bikes and trucks inspired by the El Bombi's new Warp Speed cleats and engaged with fans all over town. The Adizero “Warp Speed” collection will be available August 1 via adidas.com.

All eyes will be on the footwear of adidas athletes in tonight's game. The 2024 MLB All-Star Game airs at 8 p.m. EST on FOX. Fans can follow Sports Illustrated for all their footwear news from the sports world and beyond.

Further Reading: Under Armour has unveiled its 'Western Luxe' collection for its MLB All-Star players.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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