Adidas Endorses Rome Odunze for Biletnikoff Award
Every college football season gives fans new players and teams to cheer for throughout the fall. But in the final season before the NCAA makes major changes, one squad has made an indelible impression on the country.
To celebrate his masterful season, adidas has released a video endorsing adidas-sponsored athlete and Washington Huskies wide receiver Rome Odunze for the Biletnikoff Award. The honor recognizes the college football season’s outstanding receiver.
The video, narrated by the legendary sports commentator Kenny Mayne, takes viewers through Odunze’s impressive statistics and qualities—including leadership, self-discipline, and a positive impact—that all make him the season’s outstanding receiver.
The undefeated Huskies clinched a spot in the Pac-12 championship game Saturday with a win over the Oregon State Beavers. On December 1, the team will travel to Odunze’s hometown of Las Vegas, Nevada, for the conference championship.
In October, Odunze and Washington quarterback Michael Penix Jr. signed NIL deals with adidas, becoming the brand’s first football student-athletes. The signing came amid a series of investments by the brand in its university partners and fans this fall, including two lifestyle footwear collections - Rivalry and Forum.
Huskies fans can gear up for the Pac-12 Championship game (and possibly the College Football Playoff) by shopping their team's entire collection on the adidas website. Adidas will continue to celebrate Odunze and Penix as they lead the Huskies in their historic season, so stay locked into FanNationKicks.com for all your footwear news from the sports world.
