Jayson Tatum's 'Pink Lemonade' Shoes Release Tuesday

Boston Celtics forward Jayson Tatum's 'Pink Lemonade' shoes release tomorrow.
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The launch of a signature sneaker line is often fraught with challenges - both unforeseen and sometimes self-inflicted. That has not been the case for Boston Celtics forward Jayson Tatum.

Since debuting his first signature shoe with Jordan Brand at the 2023 NBA All-Star Game, Tatum has captivated fans with his exciting play. Perhaps more importantly, Jordan Brand has churned out some fire colorways.

While there are plenty of exciting colorways of the Jordan Tatum 1, the 'Pink Lemonade' is easily the most popular style. After months of waiting, sneakerheads will finally get their shot at purchasing the shoes at retail price.

The Jordan Tatum 1 'Pink Lemonade' is expected to release at 10:00 a.m. Eastern Standard Time on Tuesday, June 20. Online shoppers can purchase the highly anticipated shoes for $120 in adult sizes, $90 in big kid's sizes, and $75 in little kid's sizes on the Nike website.

Jordan Tatum 1

View of Jayson Tatum's pink and green Jordan Brand shoes.
A detailed look at Jayson Tatum's shoes / © Cary Edmondson-USA TODAY Sports

The Jordan Tatum 1 has been able to strike the rare balance of basketball performance and casual appeal. On the court, athletes benefit from the shoe's minimalist design. The lightweight shoe barely contains any rubber, while the Nike Zoom Air unit provides a springy cushion setup.

Off the court, fans can comfortably rock the shoes thanks to the breathable mesh upper and slick colorways. The 'Pink Lemonade' celebrates summertime vibes at their absolute best.

The shoes feature a pink upper contrasted by light green and yellow accents on the foam midsole wrap. Additionally, the Jumpman logo and Tatum's logo provide a refreshing contrast that is cool enough for the hottest of summer days.

So far, two colorways of Tatum's signature shoe have been released and sold out quickly. The Jordan Tatum 1 'Pink Lemonade' will garner even more attention from sneakerheads, so be sure to set a reminder for the release. As always, stay locked into FanNation Kicks for all your footwear coverage.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.