LaMelo Ball's Third PUMA Sneaker Releasing in New Colorway

Charlotte Hornets point guard LaMelo Ball's third signature PUMA sneaker is releasing as part of a new collection.

Of the many rising stars in the NBA, one player is out of this world. In fact, he is not from here. Charlotte Hornets point guard LaMelo Ball has a play style and sense of fashion that is lightyears ahead of the rest of us. Now, the rare talent is taking his lifestyle and sneaker line to new heights.

On Tuesday, PUMA Hoops and Ball unveiled the LaFrancé Collection, created in collaboration with Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated, luxurious twist for the PUMA brand, weaving in a dramatic yet romantic take to on-court and off-court fashion.

A detailed look at LaMelo Ball's apparel / PUMA

Inspired by traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. The collection features apparel and two footwear styles, including a limited PUMA MB.03 'LaFrancé.'

This collection debuts the MB.03, Ball’s third signature sneaker with the brand. The limited-edition MB.03 'LaFrancé' is the first of many colorways on the horizon for the performance basketball shoe. 

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the alien underground, this collection reflects designs inspired by Ball’s special abilities that make him out of this world both on and off the court.

A detailed look at LaMelo Ball's PUMA shoes / PUMA

The 'LaFrancé' colorway is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. In addition to the MB.03 'LaFrancé,' the collection also includes an RS-XL 'LaFrancé' for more of a lifestyle feel and apparel, including graphic tees, hoodies, shorts, jogger pants, and more.

"I am excited to bring my two worlds together, PUMA and LaFrancé. This will be a Rare exclusive collection to my fans. With the idea that you’re 1 of 1 forever. These pieces are perfect for on and off-the-court style," said Ball. 

The PUMA x LaFrancé collection is set to launch on Friday, October 6, 2023. Fans can expect the retail prices to range from $40-$125. In addition to being available at PUMA.com, the PUMA mobile app, and NYC Flagship, the collection will also be available at Foot Locker, Kids Foot Locker, Champs Sports, Foot Locker Canada, and Champs Sports Canada.

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