New Balance Celebrates Past & Future With “Grey Day"

New Balance is launching new styles in its iconic color to celebrate "Grey Day".

Few companies are more closely associated with one distinctive color than New Balance. The quintessentially-American brand released its first all-grey colorway in 1980 to cater to urban running, and the iconic color remains a staple in New Balance footwear and apparel. 

Over forty years later, the brand is still proving that no color better elevates your style like Grey, and no one does Grey like New Balance. On May 12, New Balance is celebrating "Grey Day" with an exciting new apparel and footwear release. 

In tribute to Grey Day, the brand will release several exclusive new products, including a bespoke “Moon Daze” collection, A MADE in USA capsule, a Numeric skate pack, a limited-edition Furon v7 football boot, capped off with Grey Day apparel.

The Grey Day collections will be available on the New Balance website starting May 12, with prices ranging from $130-$170 for the inline collection and prices ranging from $190-$220 for the Made in USA collection.

Moon Daze

New Balance

The “Moon Daze” collection draws inspiration from the future, prompting us to think further beyond our world and push the limits of what’s possible, asking out-there questions like, what would shoes look like after walking on another planet? 

The models include the 550, an old-school basketball shoe dressed in grey with blue accents. The 580 is a lifestyle shoe that sports a sleek silhouette and a two-toned grey colorway.

The 9060, a lifestyle model reminiscent of the Y2K era, features a blueish-grey design. Lastly, the Fresh Foam x More Trail v3 has been dressed in a grey and white colorway for the special occasion.

Made in USA

New Balance

As part of Grey Day, fans will be able to shop A MADE in USA capsule, which outfits four popular models in grey hues aimed at telling a story of heritage and representing New Balance’s devotion to craftsmanship.

The 996 returns to the MADE in USA lineup, outfitted in a limited-edition Grey Day colorway with hairy suede overlay construction. The 998 is a 1993 technical classic featuring a limited-edition grey colorway with hairy suede and reflective accents.

The 990v4 features hairy suede, mesh, and nubuck, outfitted in a classic grey colorway. The 990v6 is the latest evolution of the iconic 990 and features a limited-edition grey colorway with suede/mesh construction and reflective accents.

Numeric Skate Pack

New Balance

In addition to legendary craftsmanship and futuristic ideas, fun is at the heart of every New Balance product. The Numeric skate pack features the Tiago Lemos 808 and the Grey Day 306 in grey hues with bold red accents.

The Tiago Lemos 808 is designed for impact protection and durability, sporting a grey mesh upper with suede overlays. The 306 is a low-profile model featuring a grey suede upper with mesh panels for breathability.

Grey Shop

New Balance

As part of the celebration, New Balance will also launch a curated shop of existing grey footwear and apparel on its website. Products will include shirts, shorts, pants, hoodies, and dresses featuring the brand's logo.

Additionally, fan-favorite sneakers, including the 574 and 990v6, are just some of the models that will be available online as part of the Grey shop. 

Furon v7

New Balance

The brand's latest signature football boot could not have been left out of the festivities. The limited-edition New Balance Furon v7 is releasing in an all-grey colorway.

This is the same model that has been worn on the pitch by some of the world's best players.  Crystal Palace F.C. midfielder Eberechi Eze recently spoke with FanNation Kicks in an interview about the boot.