New Balance Gamer Tag Collection Release Information

New Balance athletes will wear video game-inspired sneakers in the NBA All-Star Game.

Just in time for the best basketball weekend of the year, New Balance is launching a sneaker collection that combines video game nostalgia with elite performance capabilities.

The Gamer Tag colors transport you straight into the heart of your favorite video game, a nostalgic feeling for anyone as they step onto the court. Gaming has long been a part of hoops culture, and this pack aims to celebrate that history with three different footwear models that blend style and performance.

The New Balance Gamer Tag Collection will officially launch ahead of the 2024 NBA All-Star Game. Philadelphia 76ers point guard Tyrese Maxey will wear the TWO WXY v4 Gamer Tag colorway during his first All-Star game on Sunday. 

"The New Balance Gamer Tag collection lets players step into the world of 90’s gaming, merging nostalgia with cutting-edge design," says Myles Williams, New Balance Basketball Product Manager.

New Balance Gamer Tag Pack

A detailed look at New Balance's NBA All-Star Game sneakers.

TWO WXY v4

New Balance

• Combines cutting-edge technology and performance-enhancing features, giving the two-way player a new tool in order to dominate the court. 
•  Fresh Foam offers unparalleled cushioning for maximum comfort for the entire game. 
•  The upper construction features a lightweight textile upper that reduces weight while remaining supportive and breathable. 
•   Available at select retailers and the New Balance website with the retail price of $120.

Hesi Low

New Balance

• FuelCell foam delivers a propulsive feel to help drive you forward.
• ABZORB insert for added cushioning and comfort.
• Adjustable lace closure for a customized fit Synthetic upper material.
• The retail price is $110 on the New Balance website.

Fresh Foam BB v2

New Balance

• The Fresh Foam BB V2 is an evolution of the brand’s basketball performance line, bringing cutting-edge updates that blend innovation, comfort, and style for a positionless player who needs to stay fresh through the fourth.   
•  Features a dual density midsole with a combination of a firmer foam on the perimeter and a softer durometer foam underfoot.   
•  The hexagonal outsole pattern provides elite-level traction for quick cuts to the hoop  
•  Available exclusively on the New Balance website with a retail price of $130.   

New Balance Celebrates Tyrese Maxey's NBA All-Star Selection