New Balance Made in USA Season 3 Release Information

Everything fans must know about the New Balance Made in USA Season 3 collection.

Just in time for the summer, New Balance is making waves with a major announcement. The Boston-based brand has announced details for the highly anticipated Made in USA Season 3 collection.

Launching on Friday, June 16, the collection of apparel and sneakers pays homage to sport heritage while showcasing a stunning array of colorful hues. The collection celebrates New Balance’s rich history and artistry by infusing a fresh perspective into timeless classics. 

New Balance MADE in USA Season 3

View of nine multicolor New Balance sneakers.
A detailed look at the New Balance Season 3 shoes / New Balance

The vision of the MADE in USA collection is to continue to honor and celebrate New Balance’s rich history and artistry by elevating timeless classics with a fresh perspective. 

The collection will be available on NewBalance.com and at select global retailers beginning June 16, 2023, with suggested retail pricing for apparel from $65 to $210 and footwear from $190 to $220. 

Release Information

Blue, purple, and cream New Balance sweatshirts.
A detailed look at the New Balance Season 3 collection / New Balance

The Spring/Summer collection will be introduced in three phases:

  • The first release will kick off with a limited-edition 990v6 Quickstrike featuring a premium suede/mesh construction in shades of limestone and magenta. Shortly thereafter, a 990v4 and 998 pack will release outfitted in vibrant purple tones. The initial release will also include new colorways of the MADE in USA sweatpants, hoodies, crew necks, tee shirts, mesh tank tops, and nylon tracksuits.
  • The second release will include a 990v4, 990v6, and 996 in neutral tones and soft pastels.
  • The third release will feature the 990v4, 996, and 990v6 in shades of yellow, white, and green. 

Details

Female model poses in New Balance clothing.
A detailed look at the Made in USA Season 3 style / New Balance

New Balance has always stood out thanks to its bold vision and dedication to artistry. However, the brand is enjoying new levels of popularity thanks to its fans, that seemingly cut across all ages and demographics. 

With the official start of summer quickly approaching, the launch of Made in USA Season 3 could not come at a better time. New Balance Made U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.