New Balance Puts Spooky Spin on Coco Gauff's Tennis Shoes

Coco Gauff's signature New Balance tennis shoes are dressing up for Halloween.
New Balance Puts Spooky Spin on Coco Gauff's Tennis Shoes
New Balance Puts Spooky Spin on Coco Gauff's Tennis Shoes /

Among all the star athletes coming of age, no one shines brighter than Coco Gauff. The 19-year-old tennis prodigy recently won the US Open and has fans from all over the world unified behind her. Gauff's authenticity is one of the many reasons why she is adored by fans of all ages.

With Halloween almost upon us, New Balance and Gauff will be unveiling the first new colorway since her historic win in her signature tennis shoes. Gauff will debut the New Balance Coco CG1 ‘Spooky Season' during the WTA Finals before the performance tennis shoes hit shelves later this week.

Side view of Coco Gauff's black and purple New Balance tennis shoes.
A detailed look at Coco Gauff's New Balance tennis shoes / New Balance

The ‘Spooky Season’ colorway of the Coco CG1 was inspired by Gauff’s favorite holiday, Halloween. The scary colorway incorporates a black-on-dark purple color scheme for a spooky feel and essence. Off-white laces provide the perfect contrast to stand out on the court or when trick or treating. The ‘Spooky Season’ colorway is a moody rendition of Gauff’s signature shoe, just in time for Halloween.

The New Balance Coco CG1 ‘Spooky Season’ will be available on Friday, October 6, on the New Balance website and select global retailers with the suggested retail price of $170 in adult sizes. Online shoppers should act fast, as the hype around Gauff's signature sneakers is at an all-time high.

The outsole of Coco Gauff's black and purple New Balance tennis shoes.
A detailed look at Coco Gauff's New Balance tennis shoes / New Balance

Of course, the Coco CG1 is much more than just a tennis shoe with Gauff’s name attached. The Coco CG1 deviates from the traditional simple, low-cut court silhouette with a combination of serious, on-court performance features geared towards a speedy, power-driven game and an infusion of basketball and 1990s design inspiration. The Coco CG1 is an expression of what makes Gauff unique on and off the tennis court.

Since the launch of Gauff's first signature model, New Balance has not skipped on any of the details. Athletes and fans have been treated to several colorways inspired by Gauff's bubbly personality and family bonds, as well as the brand's legendary heritage.

Gauff's just getting started in the tennis world, but she already has become a sneaker legend after winning the US Open in her own signature tennis shoe. Fans of Gauff and spooky season shouldn't be scared of investing in this exciting new colorway. Stay locked into FanNationKicks.com for all your footwear news.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.