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New England Patriots Legend Julian Edelman Signs With Reebok

Former Super Bowl MVP Julian Edelman has signed a deal with Reebok.

Michael Ehrlich

Oct 25, 2020; Foxborough, Massachusetts, USA; New England Patriots wide receiver Julian Edelman (11) runs with the ball during warmups before a game against the San Francisco 49ers at Gillette Stadium. Mandatory Credit: Brian Fluharty-Imagn Images
Oct 25, 2020; Foxborough, Massachusetts, USA; New England Patriots wide receiver Julian Edelman (11) runs with the ball during warmups before a game against the San Francisco 49ers at Gillette Stadium. Mandatory Credit: Brian Fluharty-Imagn Images / Brian Fluharty-Imagn Images
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Post-NFL life has treated three-time Super Bowl champion and former New England Patriots star wide receiverJulian Edelman quite well. The MVP of Super Bowl LIII has appeared across multiple media channels since retiring, including his own "Games With Names" podcast, Inside the NFL on Paramount+ and FOX's NFL Kickoff, among others.

The former Boston star of the gridiron is now partnering with nearby Reebok for a new campaign to promote the brand's product assortment available now at Walmart.

Known for his comedic chops, Edelman announced his collaboration with a light-hearted video showcasing how he has been preparing for what's next after football. “I’m thrilled to join Reebok’s brand athlete family,” Edelman said.

“Reebok has always represented the determination and resilience needed to succeed both in sports and in life. We had a great time on set shooting the campaign, and teaming up felt like a natural fit. I’m excited to inspire the next generation of athletes to achieve their goals with Reebok and me by their side – always ready for what comes next.”

“We are incredibly excited to have Julian Edelman join the Reebok family,” said Stefani Fleurant, EVP Marketing, Sports and Lifestyle, at Authentic Brands Group, owner of Reebok.

“His journey from an underdog to a star athlete resonates deeply with Reebok’s commitment to excellence and a growing community of dedicated athletes. Collaborating with, supporting, and elevating athletes who defy expectations and push the boundaries of what’s possible is a part of Reebok’s core values. We are continuing that today with Julian.”

Edelman joins a brand that has been red-hot as of late thanks to WNBA rookie sensation Angel Reese of the Chicago Sky, who is setting league records while debuting new Reebok footwear. NBA legends and former endorsers Shaquille O'Neal and Allen Iverson had re-joined Reebok to lead their basketball business.

Look for Edelman on NFL sidelines and studios this Fall on FOX, which debuts his former quarterback Tom Brady as part of the network's lead broadcasting duo with Kevin Burkhardt. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NFL and the rest of the sports world.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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