Nike Officially Introduces the Air Jordan 38

The 38th installment of Michael Jordan's signature sneaker line is here.

There are several important dates on the calendar every year for basketball fans, and one of them is always the launch of the newest Air Jordan basketball shoe. Earlier today, Nike officially unveiled the Air Jordan 38.

Sneakerheads already got a good look at the performance model when UCLA guard Kiki Rice debuted the unreleased hoop shoe back in March. However, now we can finally dive into the official imagery, tech specs, and release information.

It has been almost four decades since Michael Jordan took flight in his first signature shoe, and the legendary sneaker line has never been stronger. Thanks to the design team in Beaverton, Oregon, athletes can expect another top-flight hoop shoe.

Details

A detailed look at the Air Jordan 38 / Nike

Drawing from Jordan's precise footwork, the Air Jordan 38 has introduced the X-plate. The new technology, which is a nod to the straps on the Air Jordan 8, secures the foot over the footbed during sharp movements. 

Meanwhile, the radial herringbone traction pattern works with a full-length Zoom Strobel unit and full-length Cushlon 3.0 foam for the perfect amount of responsive cushioning. The lateral outrigger provides additional containment during lateral movements. 

The upper is made with a unique backless embroidery and doubles as a canvas for highlighting Jordan’s performance in the 1993 NBA Finals. For example, 41 crosshatches on the collar represent Jordan’s 41 points per game average for the series. Three diamonds on the medial side symbolize the Chicago Bulls' third consecutive championship.

Release Information

A detailed look at the Air Jordan 38 / Nike

The Air Jordan 38 releases in the 'Fundamental' colorway on Friday, August 18. Fans can purchase the shoes for $200 in adult sizes on the Jordan Brand website and at select global retailers. 

As always, the launch colorway of the newest Air Jordan will take inspiration from Chicago's red, black, and white uniforms. However, Jordan Brand also gave fans a sneaker preview of an orange colorway that pays homage to the WNBA. Additionally, a white and gold colorway is scheduled to release as well.

Keeping with the spirit of innovation, the Air Jordan 38 is the most sustainably made Air Jordan signature shoe in Jordan Brand history, made of at least 20 percent recycled material by weight, regardless of the colorway.

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