Shohei Ohtani's New Balance Deal Explained for Dodgers Fans

Shohei Ohtani's contract with New Balance explained for Los Angeles Dodgers fans.

Baseball's winter hot stove is on fire after Saturday's news. Two-way star Shohei Ohtani agreed to a historic 10-year, $700 million contract with the Los Angeles Dodgers. Ohtani now has the largest contract in MLB and North American sports history, and that does not include another one of his other major endorsement deals.

Dodgers fans are tasked with securing Ohtani merchandise before it sells out online. Online shoppers will inevitably find their way to Ohtani's limited-edition gear with New Balance. Below are answers to all of the questions Dodgers fans will have about Ohtani's apparel and footwear deal with New Balance. 

Shohei Ohtani swings the baseball bat / New Balance

When did Shohei Ohtani sign with New Balance?

New Balance announced its new partnership with Ohtani on January 31, 2023. Ohtani said in a press release, "New Balance is a global brand that is known for having incredible product innovation but also for being an authentic brand who allows their athletes to be themselves. I am excited to join with them to change the game."

What are the terms of Ohtani's contract with New Balance?

The details of Ohtani's contract with New Balance were never released to the public. However, New Balance did state that it was a "long-term deal" in its official press release.

Does Ohtani have a signature sneaker?

No, not yet. While there is no news of Ohtani receiving a signature footwear line, it is in the realm of possibilities. New York Mets shortstop Francisco Lindor has a signature line with New Balance that includes baseball cleats and training shoes.

Shohei Ohtani holds New Balance cleats / New Balance

What gear has New Balance released for Shohei Ohtani?

The first product launched in collaboration with Ohtani was the limited-edition New Balance 574 Cleat. Additionally, New Balance launched "Unicorn" shirts in three colors for $40 on its website after Ohtani was named the 2023 American League MVP.

Has Shohei Ohtani starred in any New Balance marketing campaigns?

Yes. Ohtani starred in New Balance's "We Got Now" campaign. The commercials first aired in March 2023 during the World Baseball Classic and continued throughout the MLB season.

Did New Balance comment on Ohtani's move to the Los Angeles Dodgers?

"New Balance has not yet released an official statement on Ohtani's move to the Dodgers. That will likely come after the deal is finalized by the league office. However, New Balance did post on social media, "Los Angeles. A new chapter in the legend of Shohei Ohtani."

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