The Jordan Tatum 1 'Barbershop' Is Out Now

Boston Celtics forward Jayson Tatum's latest Jordan Brand shoes are available now.
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With the Eastern Conference Finals set to begin tonight, fans of Boston Celtics forward Jayson Tatum have plenty of reason for excitement. In addition to watching the All-NBA forward compete, they can also buy his newest shoes.

Earlier this year, Jordan Brand teamed up with Tatum to launch the Jordan Tatum 1. The first installment of Tatum's signature sneaker line has been with critical acclaim, which has also resulted in his kicks selling out fast.

Luckily for athletes and sneakerheads, the Jordan Tatum 1 is back in a new 'Barbershop' colorway. Below is what fans need to know about the highly-anticipated hoop shoes.

How to Buy

Side view of white, black, and red Jordan Tatum 1 sneakers.
Side view of Jordan Tatum 1 / Nike

The Jordan Tatum 1 'Barbershop' is available for $120 in adult sizes on the Nike website. Additionally, the 'Zoo' and 'St. Louis' colorways are available in smaller sizes for children.

Once these shoes inevitably sell out online, fans of the Celtics forward can try their luck on sneaker resale websites such as StockX, GOAT, and Kicks Crew. Online shoppers wanting to learn more about the shoes can check out our detailed breakdown below.

Details

Rear view of white, black, and red Jordan Tatum 1 sneakers.
Heels of Jordan Tatum 1 / Nike

The 'Barbershop' colorway is inspired by Tatum keeping a fresh cut and the confidence he has in himself after getting cleaned up. That feeling after a shapeup led Tatum to say,  "When I get a cut, I think I'm top 5."

Now you can channel that confidence on the court with a Tatum 1 that looks as fly as your fade. The shoes feature a Coconut Milk lightweight mesh upper contrasted by black overlays.

Additional details include gold Jordan and Tatum branding, plus bright red and blue accents to pay tribute to classic barbershop poles. With Tatum's hype hitting all-time highs, now is the perfect time to buy his basketball shoes before they fly off the shelves.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.