The Nike Book 1 'Mirage' Sold Out Within Minutes

Phoenix Suns guard Devin Booker's Nike sneakers continue to sell out quickly.
The Nike Book 1 'Mirage' Sold Out Within Minutes
The Nike Book 1 'Mirage' Sold Out Within Minutes /
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The weird and wild rollout of Phoenix Suns guard Devin Booker's first signature sneaker continued today. The Nike Book 1 'Mirage' V2 sold out within minutes online. The name of the colorway was fitting, given how fast the sneakers lasted on Nike's website.

We have complained ad nauseam about Nike's mistakes in marketing Booker's debut hoop shoe. Even Booker commented on the issues plaguing his sneaker line, and Nike worked to repair the narrative surrounding the model with new commercials

While today's drop selling out quickly might build hype in the short term, it will not improve the fans' fading affinity for the brand. Luckily, Booker's sneakers are already popping up on resale websites, and the asking prices are not outrageous. Below are details on how to find the Nike Book 1 on trusted resale websites.

Nike Book 1

Devin Booker's grey Nike sneakers sit on top of books.
The Nike Book 1 'Mirage' V2 colorway / Nike

The Nike Book 1 'Mirage' V2 colorway launched at 10:00 a.m. EST on Thursday, February 29, 2024. The performance basketball shoes had a retail price of $140 in adult sizes but flew off the shelves.

The 'Mirage' colorway currently has an average resale price of $195 on the sneaker resale website StockX. Online shoppers can find all five colorways of the Nike Book 1 on StockX, GOAT, eBay, and KICKS CREW.

According to Nike's product description, the shoe features "leather accents highlighting a super smooth upper and a speedy yet cushioned ride; this design can help you explore the spaces created by your piercing footwork and hungry hooper soul."

The Nike Book 1 remains a mystery for many athletes and fans as they are unable to get their hands on the hoop shoes. Hopefully, more colorways and higher production numbers help assuage agitated sneakerheads. Stay locked into FanNationKicks.com for all your footwear news from the sports world.

Devin Booker: "Nike Told Me Shoes Sold Out in 2 or 3 Minutes"


Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.