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If there is an award for most consecutive viral golf outfits in majors, Viktor Hovland is running away with it.

At the Masters, Hovland made waves for his pink and green floral polo—which actually sold out globally on J.Lindeberg’s website—and now, at the 2023 PGA Championship, the Norwegian is catching eyes for his bright orange-themed outfit. 

“They give me this stuff and pay me money to do so, so I just show up and wear what they want me to wear,” Hovland said after Thursday’s round, during which he wore a zip-up with orange sleeves, a navy blue body and an ombre zipper. 

But Friday’s outfit beat Thursday’s by a mile. The hints of orange on Hovland’s Thursday ensemble were just a tease. 

Hovland showed up to the golf course for the second round of the PGA Championship wearing highlighter orange pants. His mostly white polo included ombre colored stripes down his sides—a style that seems to be a trend for him this week.

While his bottom half was Rickie Fowler-esque, Hovland admitted that the top portion of his outfit wasn’t exactly his favorite. 

“I mean, obviously going to Oklahoma State, I like the orange. I think the orange here on the side was maybe a bit much. I would have just gone for a white shirt. Other than that, I think it’s pretty sweet. The belt is pretty awesome. Yeah, it's whatever,” Hovland said. 

Apparently, more than a few fans saw the Fowler resemblance, because Hovland heard about it during his round. 

“I heard a couple of guys in the crowd were yelling ‘Go, Rickie.’” Hovland said. “I guess, what's the expression? Impersonation is the biggest form of flattery or something.” 

The three-time PGA Tour winner isn’t just the talk of the tournament for his style, however. The 25-year-old currently co-leads at Oak Hill along with with Scottie Scheffler and Corey Conners at 5 under par. 

“Obviously these tournaments are what you dream about winning and you practice so hard to play in. It’s nice to be back to have a chance, but at the same time, we've got a lot of golf left. We’re only halfway, and a lot of things can happen,” Hovland said.