Taylor Swift & the NFL: Dallas Cowboys Owner Jerry Jones' 'Needle is Moved'

The story sweeping the nation is Taylor Swift's attendance of partner and Kansas City Chiefs tight end Travis Kelce's game Sunday, and now Dallas Cowboys owner Jerry Jones weighs in on the couple's relationship.

If the Dallas Cowboys and Kansas City Chiefs were to meet in a Super Bowl, there's potential record-shattering viewership to be had.

Super Bowl LVII between the Chiefs and Philadelphia Eagles set the new benchmark at 115.1 million viewers across all platforms, but that could peak towards 120 million if Kansas City and Dallas were to play. Why? Because Taylor Swift.

And that would be music to the ears of Cowboys owner Jerry Jones.

"It is hard to move that needle dramatically on a great feeling, a great attraction in the NFL," Jones said on his radio show on 105.3 The Fan Wednesday. "We get a lot of eye balls. She blew it off the charts. It is amazing. It makes you smile."

Jerry Jones and Taylor Swift

Swift recently started dating Chiefs tight end Travis Kelce and was at Arrowhead Stadium for Kansas City's 41-10 beatdown of the Chicago Bears Sunday.

Her fans, known as "Swifties," have grown increasingly interested in watching the NFL. Now, if their vested interest is to watch to see if the camera cuts to Swift in the suite with Travis Kelce's mother, Donna Kelce, or if it's to enjoy the sport in its purest form, businessmen like Jones, the owners and other executives with the NFL do not care.

Since Swift was in attendance, Kelce has garnered a 400-percent increase in jersey sales, received 383,000 followers on Instagram and currently has the No. 1 podcast on Apple, while the Chiefs-Bears game was the most-watched game of the week, the NFL had a 63-percent increase in female viewership of women aged 18-49 and Kansas City tripled its ticket sales on StubHub, according to Front Office Sports.

"It just shows the depth of her following, especially with her core constituency," Jones said. "We all, I think, felt the same way when she's sitting up there with (Kelce's) mom and she's going nuts when he's playing and those hearts are popping out everywhere. How do you not get that? That's called images right there."

It's also called dollars, Jerry. The Taylor Swift Effect is in full swing, and now the rich are getting richer.

Kansas City Chiefs tight end Travis Kelce (87) catches a touchdown against the Chicago Bears at Arrowhead Stadium Sunday. The Chiefs won 41-10 / USA TODAY Sports

Kelce said on his podcast, "New Heights," Wednesday that he understands what comes with dating arguably the most famous person in the country.

"My personal life that's not so personal. I did this to myself. I know this," Travis Kelce said to his brother, Eagles center Jason Kelce. "I just thought it was awesome how everybody in the suite had nothing but great things to say about her, the friends and family. She looked amazing. Everybody was talking about her in great light. And on top of that, the day went perfect for Chiefs fans, of course. We script it all, ladies and gentlemen. 

"But, to see the slow-motion chest bumps, to see the high-fives with Mom, to see how Chiefs Kingdom was all excited that she was there, that s--- was absolutely hysterical. It's definitely a game I'll remember, that's for d--- sure."

Swift's following is not just good for Kelce and the Chiefs, but for every NFL team. The league is likely hoping the two stay together because the money that Swift's presence and her fans generate is no joke.

Each franchise will reap the benefits of Kelce and Swift's relationship with the league's shared revenue.