WATCH: Fox’s Greg Olsen Takes Shot at Patriots Ex Tom Brady?

Fox analyst Greg Olsen indirectly referenced the possibility of losing his job to New England Patriots legend Tom Brady in a new Fireball ad.
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Greg Olsen got subtly spicy when addressing rumors of Tom Brady taking his job in a new advertisement for Fireball Cinnamon Whiskey.

Olsen, who serves as the lead color commentator for Fox Sports' NFL coverage, is the latest face of the Canadian-produced product, encouraging fans to (responsibly) down a Fireball shot if/when their team is "f'd by the refs" during the NFL postseason. The former Carolina Panthers tight end lists several gameday situations where Fireball could help ... but then things get suspiciously, if not humorously, personal.

View the ad below:

"Holding call? Fireball," Olsen declares. "Questionable pass interference call? Fireball. Potentially losing your job that (shrugs) you've been pretty good at? Fireball."

After Olsen directs viewers to the company website to pick up a Fireball-branded challenge flag, he walks off declaring "Man, I thought I was doing a pretty good job!"

Olsen's mock outrage is an obvious jab at the gossip surrounding his job security at Fox: while Olsen and play-by-play man Kevin Burkhardt have received positive reviews as the narrators for the network's high-profile NFL games (including last season's Super Bowl), the prescience of Brady is looming.

Upon his (first) retirement, the New England Patriots legend was granted a 10-year, $375 million contract from Fox Sports. That's the highest deal in sports broadcasting history even though Brady hasn't spent a down in a network's booth. 

Had Brady not returned for one final season with the Tampa Bay Buccaneers in 2022, his first year with Fox would've ended with the aforementioned Super Bowl analyst duties. The constant chatter around the idea of Brady potentially returning to the field has led some to believe he'll never pick up a Fox microphone, but the 46-year-old has routinely shot those rumors down.

Burkhardt and Olsen are currently working through their second season as Fox's top tandem, succeeding the long-standing pair of Joe Buck and Troy Aikman after their move to ESPN's "Monday Night Football" package. Olsen briefly addressed the idea of becoming the Drew Bledsoe of broadcasting when the duo appeared on Jimmy Traina's "Sports Illustrated Media Podcast" last week.

Troy Aikman 'Wouldn't Rule Out' Patriots Legend Tom Brady Unretiring ... Again

“We’re going to keep doing us, whatever team I’m on next year, whatever my future holds, wherever I am, so be it,” Olsen said of he and Burkhardt's immediate future. “I’m on the record about how much I respect Tom. I understand the situation, he’s the greatest football player of all time. I get it. I understand what we all signed up for, but it is not going to alter one thing we do."

"All we’ve done is continue to deliver and the ratings and all metrics show it.”

With CBS carrying this year's Super Bowl, Olsen and Burkhardt's season finale lands on Sunday when they call the NFC Championship Game between Detroit and San Francisco (6:30 p.m. ET, Fox). Time will tell if it's the former's final Fox stand.


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Geoff Magliocchetti
GEOFF MAGLIOCCHETTI

Geoff Magliocchetti