'We have to do so much more' - Sunderland director makes vow to 'vital' supporters

Sunderland non-executive director Dave Jones has admitted the club have made 'mistakes' and acknowledged they have to improve.

Michael Graham | Feb 15, 2024

'We have to do so much more' - Sunderland director makes vow to 'vital' supporters /

Sunderland director Dave Jones has admitted that the club ‘needs to do so much more’ to reward fans as he admitted there has been mistakes.

The Sky Sports presenter is a lifelong Sunderland fan and a non-executive board director, and he was feeling in reflective mood after watching the third and final season of Sunderland Til I Die.

Using his Instagram account, Jones said it was unacceptable what Sunderland fans have ‘been put through’ and vowed to help the club up its game.

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"Watching the show I was reminded of: what a brilliant job Alex Neil did for us, what a giant role model and servant Luke O'Nien is and Lynden Gooch was for us, how much I loved watching Ross Stewart play for us (I hope he can find his way back to fitness) and how we miss Louise Wanless terribly," Jones wrote.

"But also how vital our fans are, the soul and the heartbeat, how much they have been put through (sometimes because of our mistakes) and how all of us serving the club have to do more, so much more, to get this club back to where it belongs, because we are not there yet.

“And we need to take our fans on the journey. There has to be another chapter."

It has certainly been a tumultuous few weeks for Sunderland. The feel-good from the play-off final win has faded into history, as has the exhilaration of last season.

In its stead has been frustration at failure to land a striker, a feeling of betrayal over the derby debacle, anger at Michael Beale’s appointment and disillusionment at the football being produced under the former Rangers boss.

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Published Feb 15, 2024

MICHAEL GRAHAM

Michael Graham is a professional sports writer with more than ten years of industry experience. After pursuing football writing by helping establish the Roker Report Sunderland AFC fansite, Michael moved to Planet Sport to cover football. Michael has since worked on many of the sports sites within the Planet Sport network, including Football365, TEAMtalk and Planet Football before leaving to join 90min. As well as football, Michael is an accomplished tennis writer and has been regularly featured on Tennishead, TennisBuzz and Tennis365. It is football that is his first love, though, with Sunderland AFC his particular passion. Contact: michael@buzzpublishing.co.uk