Brett Yormark Discusses Big 12 Expansion And More at Media Days

Cincinnati is the latest team to join the conference.

CINCINNATI — UC athletics is one of the newest members of the Big 12 but commissioner Brett Yormark hinted that won't be the case for long. Yormark fielded plenty of questions at Big 12 Media Days on Wednesday, including the timeline for adding more teams to hit a strong 14 school mark.

“We do have a plan, and hopefully we can execute that plan sooner than later,” Yormark said to the media. “But as I’ve always said, I love the composition of this conference right now. The excitement the four new members have brought to this conference has been incredible. If we stay at 12, we’re perfectly fine with that. If the opportunity presents itself where there’s something that creates value and aligns well with our goals and objectives, starting with the board, then we’re certainly going to pursue it.”

Rumors have swirled around two schools in particular: Colorado and Arizona. The Pac-12 powers could be strong candidates to fill out a 14-team vision that Yormark's discussed in recent months.

“Listen, they know brand,” Yormark said about Colorado. “I’m a brand guy. I think they’ve done an incredible job. If you look at how they’re elevating and amplifying their brand and engaging with their fans, they’ve done a wonderful job, so I wish them well.”

In other news, Yormark confirmed the Big 12's football championship game is getting played at AT&T Stadium in Texas through 2030 thanks to a new agreement. That also aligns with the league's renewed TV deal with ESPN and Fox through 2031.

Yormark also confirmed the league is unveiling a fresh logo next year and will feature a "major artist" during the Big 12 halftime show.

Make sure you bookmark All Bearcats for the latest news, exclusive interviews, film breakdowns and so much more.

You May Also Like the following:

Scott Satterfield Welcomes in New Transfers, Michigan State Defensive Lineman Jalen Hunt Added to Haul

Three-Star 2024 Cornerback Jiquan Sanks Names UC in Top-Seven Schools

UC Lands Commitment From Three-Star Running Back Jakorion Caffey

Look: Bearcats Wing Rayon Griffith Wins Monster Factory 'Monster of the Week'

UC Lands Fourth Wide Receiver Commitment in Three-Star Elijah Jones

Watch: Scott Satterfield Tosses First Pitch at Cincinnati Reds Game

Landers Nolley II Signs With New Orleans Pelicans Following 2023 NBA Draft

Recruiting Roundup: UC Offers Record-Breaking Four-Star 2025 Wide Receiver Joshua Moore

ESPN Ranks Kenyon Martin as a Top-10 College Basketball Player of Past 25 Years

Three-Star 2024 Local Wide Receiver Tra'Mar Harris Names UC as Top-Five School

Look: UC Basketball Rocking New Jordan Practice Jerseys

The Basketball Tournament Releases Nasty Nati Game Information

CBS Sports Project Bearcats Football to Win Four Games in Debut Big 12 Season

UC Cracks The Top-Five Schools For Three-Star 2024 Running Back Jason Patterson

Three-Star 2024 Safety Marqavious Saboor Commits to Cincinnati

UC Lands Commitments From Three-Star 2024 Defensive Lineman Devyn Zahursky

Alec Pierce Bullish on Tre Tucker's NFL Future: 'Instant Impact in The Kickoff Game'

Watch: UC Produces Recruiting Video For Four-Star Visiting Quarterback Samaj Jones

Watch: Aziz Bandaogo Shows Off Vertical Leap During UC Summer Workouts

-----

Be sure to keep it locked on All Bearcats all the time!

Follow All Bearcats on Twitter: @AllBearcats

Like All Bearcats on Facebook: All Bearcats