The "Prime Effect" takes over Atlanta with massive crowd for 'Elevate and Dominate' book tour

The Peachtree State showed some southern hospitality for the special event

When Deion Sanders announced he was going on a four-stop book tour and said it was going to be "short, but effective," there were no lies. The Colorado Buffaloes coach hit New York City strong with appearances on NBC's Today Show, Shade 45's Sway in the Morning, CBS This Morning, and The Tonight Show with Jimmy Fallon. He followed that up with a rare trip to Atlanta, which came less than 24 hours after visiting 30 Rock, and turned the whole city out.

There was a massive crowd gathered inside the Barnes and Noble Cumberland to see Coach Prime. He was stationed upstairs on the multi-level layout with the line wrapped outside the doors at one point.

Deion Sanders Jr. took video of the sea of fans that waited hours for the opportunity to snap a picture with his father. However, Bucky couldn't walk around the store without someone stopping him to ask for a picture. It's clear the popularity for the founder of Well Off Media has spread like a wildfire over recent years. He eventually got Shedeur on the phone to talk to the crowd.

Deiondra Sanders was also on hand for the event in her home city. She wasn't going to miss the opportunity to hangout with her tribe on a brief stop in the ATL. This was the first public appearance for Sanders, since announcing she was pregnant over a week ago. She lit up the room while receiving baby gifts from adoring fans. The next generation of Sanders will be coming a couple of weeks before the season starts in Boulder.

Coach Prime and his crew are halfway done with the 'Elevate and Dominate: 21 Ways to Win On and Off the Field' book tour. They left Atlanta to head straight for Dallas on Friday night. Nothing like a quick turnaround for the photo op at The Dock Bookshop on Saturday. After that, it's a return trip home to Boulder for a date at Macky Auditorium on Monday. The same day of CU's Pro Day and official start of Spring Practice.