7 Big Ten Basketball Players Among Top-10 in NIL Store Sales For January

Seven Big Ten men's basketball players were in the top-10 in NIL sales for the month of January. Purdue led the way with four, while Illinois had two and Nebraska had one. Boilermakers stars Zach Edey and Lance Jones occupied the top two spots.

Once again, the Big Ten is dominating sales at The NIL Store. Seven of the top-10-selling male student-athletes for the month of January were from the conference. Purdue led the way with four players, with superstar Zach Edey in the No. 1 spot.

The NIL Store released the top-10 male student-athletes in sales for January. Purdue was well-represented, with Edey, Lance Jones, Braden Smith and Mason Gillis all making the list.

Illinois was the only other team with multiple basketball players on the list. Coleman Hawkins and Marcus Domask were the two Fighting Illini to make the cut.

Nebraska sharp-shooter Keisei Tominaga was the other Big Ten name on the list, ranking pretty high. The beloved Huskers star was No. 3 in sales for the month.

Here's the complete top-10, per The NIL Store:

1. Zach Edey, Purdue
2. Lance Jones, Purdue
3. Keisei Tominaga, Nebraska
4. Caleb Love, Arizona
5. Braden Smith, Purdue
6. Coleman Hawkins, Illinois
7. RJ Davis, North Carolina
8. Marcus Domask, Illinois
9. Jared McCain, Duke
10. Mason Gillis, Purdue

Taking spots #1, #2, #5, & #10 🚂

4 out of 10 of the top selling male athletes are Boilermakers 🔥@BoilerBall @nil_store pic.twitter.com/8XYVeBpBUl

— Purdue NIL Store (@PurdueNILStore) February 6, 2024

Also this week, the NIL Store announced the top-10 schools in sales for the month of January. Big Ten teams occupied six of those spots. 

The complete top-10 looked like this:

1. Purdue Boilermakers
2. UConn Huskies
3. North Carolina Tar Heels
4. Georgetown Hoyas
5. Illinois Fighting Illini
6. Iowa Hawkeyes
7. Ohio State Buckeyes
8. Nebraska Cornhuskers
9. Marquette Golden Eagles
10. Indiana Hoosiers

The NIL Store represents 40 brands in college athletics.

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