Gamecock Digest

Gamecocks' Innovative Approach: Making 2025 Recruits Feel Like Priorities

South Carolina's football staff is now fully focused on the class of 2025 and are using unique tactics in recruiting this next group of future Gamecocks.

Fisher Brewer

Gamecocks' Innovative Approach: Making 2025 Recruits Feel Like Priorities
Gamecocks' Innovative Approach: Making 2025 Recruits Feel Like Priorities /

The football staff for the South Carolina Gamecocks is starting the 2025 recruiting cycle by putting their personal touch on video messages letting these prospects know they are a priority target for the Gamecocks. Led by their creative team, which is considered one of the best in the country under Justin King, along with key contributors Zach Frehse, Ethan Styll, Alex Marinelli, and Jacob Reeves, among many others, the Gamecocks have been sending out personalized videos for each target with a brief message for them, explaining why South Carolina is home for them.

It’s a great touch, mixing something personal into a recruiting pitch, allowing these players to see themselves as the next great player to play under the lights of Williams-Brice Stadium. This approach is why the Gamecocks will remain one of the top brands in college football from a content standpoint. They will continue their success in recruiting because they find new ways of genuinely making players feel at home and wanted in ways few other programs acheive.

WR ‪Malik Clark‬

EDGE ‪Anthony Addison‬

OG ‪Michael Carroll‬

These are the first ones to make their way to X, other than the ones posted on Instagram stories by others, ut the Gamecocks have a different message for each player shown in these videos, showing it's not a rinse and repeat video, but a unique message for the players and fans to see.

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Fisher Brewer
FISHER BREWER

Fisher has been covering the Gamecocks for 5 years as a freelancer under the name of USCTalk, a popular page in the Carolina community that led to his first reporting job for Rivals.com. He left to go back to being a freelancer and then, a year later, joined the Sports Illustrated family in January 2023.

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