Aaron Gordon's Fourth Signature Shoe Is Out Now
Fresh off of an NBA championship, Aaron Gordon and emerging performance footwear brand 361° have launched their fourth signature shoe, the AG4. The Denver Nuggets star signed a long-term partnership with performance footwear brand 361° in 2020, and the two partners have built a loyal fanbase of hoopers with their first three signature shoes.
The partnership is focused on expanding the brand globally and promoting its "One Degree Beyond" mentality, encouraging youth to devote themselves to the game of basketball.
The AG4 will be released in six colorways that reflect Gordon’s life and interests. The launch colorway was released at 11 a.m. EST on Friday, August 25th, 2023, exclusively on the KICKS CREW website and 361usa.com for $100. Below is what athletes and fans must know about the cutting-edge basketball shoes.
361° AG4
A detailed look at Aaron Gordon's basketball shoes.
KICKS CREW
"From my childhood dream of playing in the NBA to standing as a champion, and today, revealing my new AG4 signature shoe is a testament to the power of persistence and a surreal moment for me," said Gordon when reflecting on his new shoe.
"Working alongside the 361° team has been an incredible experience. Their dedication and creativity have genuinely elevated the AG4 to new heights, and we are excited to share it with everyone."
Crafted to outperform, the AG4 showcases the latest performance technology from 361°. Key features include:
- CQT Fiber Mesh upper features a carbon yarn compound, striking the perfect balance between lightweight design and reliable support.
- QU!KLOCK lacing system seamlessly incorporates TPU elements, enhancing both lockdown and stability around the midfoot.
- Full-length SOAR cushioning and forefoot propulsion plates enhance comfort and jumping for explosive players like Gordon.
- QU!KBALANCE Sidewalls integrate extended TPU panels to guarantee optimal lateral protection during dynamic movements.
- QU!KCQTECH Midsole utilizes an innovative QU!KFOAM cushioning compound created by 361° that delivers unparalleled comfort and instant energy return.
Aaron Gordon
A promo for Aaron Gordon's basketball shoes.
KICKS CREW
Ahead of the upcoming NBA season, the AG4 will debut in six colorways that take inspiration from important aspects of Gordon’s life. The AG4 "Someday" introduces a captivating colorway inspired by Gordon's journey and dream of being a professional basketball player. This personal anecdote was taken from a childhood drawing Gordon created where he wrote, "Someday I’ll be a pro basketball player."
The "Ice Blade" design pays homage to Gordon’s mother, a figure skater, while the "Jimi" and "Be Water" colorways are inspired by his idols, Jimi Hendrix and Bruce Lee. The "Self-Reflection" colorway draws inspiration from a popular social media post by Gordon, and the "Renew With One Degree Beyond" colorway combines traditional woven patterns from 361° representing good fortune for Gordon and every wearer.
In honor of the AG4 unveiling, 361° and Gordon have collaborated with KICKS CREW as the exclusive global launch partner, harnessing the platform's esteemed reputation for delivering a borderless shopping experience to consumers across the globe.
KICKS CREW sets itself apart by seamlessly connecting verified retailers and brands to its diverse worldwide audience, with a dominant presence in the US. The AG4 will be released at 11 a.m. EST on Friday, August 25th, 2023, exclusively on the KICKS CREW website and 361usa.com for $100.
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