LaMelo Ball & PUMA Highlight Breast Cancer Awareness

Charlotte Hornets point guard LaMelo Ball and PUMA are supporting Breast Cancer Awareness with a rare sneaker release.
LaMelo Ball & PUMA Highlight Breast Cancer Awareness
LaMelo Ball & PUMA Highlight Breast Cancer Awareness /
In this story:

October is an important month for millions of families whose lives have been impacted by cancer. To help highlight Breast Cancer Awareness Month, PUMA is teaming up with Charlotte Hornets point guard LaMelo Ball on a very special sneaker release.

At just 22 years old, Ball is already on his third signature sneaker with PUMA. However, the two partners are reprising Ball's first signature model to support Breast Cancer Awareness Month. The PUMA MB.01 'Breast Cancer Awareness' has been released for $135 on the PUMA website, Foot Locker, and other select retailers.

Side view of LaMelo Ball's pink PUMA basketball shoes.
A detailed look at LaMelo Ball's PUMA sneakers / PUMA

The all-pink colorway of the MB.01 silhouette features innovative PUMA tech like NITROFOAM™ and an embroidered pastel ribbon on the tongue as a symbolic testament to the compassion and commitment for the research and awareness that surrounds Breast Cancer. As part of this MB.01 drop, PUMA will donate $20,000 to Susan G. Komen®. 

The exclusive edition of Ball’s signature basketball shoe is the latest release from the NBA All-Star's “Rare Reserve” line. Thanks to his flashy play style and authentic personality, Ball has cultivated a loyal fanbase. With the release of the MB.01 'Breast Cancer Awareness' colorway, it's safe to assume the sensational point guard will garner even more admirers.

The start of the 2023-24 NBA season is right around the corner, and sneakerheads can expect plenty of iconic sneaker moments in the near future. Stay tuned to FanNationKicks.com for all your footwear news from the sports world.

Recommended For You

Look: PUMA launches LaMelo Ball's third signature sneaker alongside apparel collection.

News: Lonzo Ball promotes Big Baller Brand shoes in an Instagram video.

Shop: LeBron James' newest Nike basketball shoes are available online now.


Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.