New Balance & Stone Island Reunite to Launch FuelCell C_1
Innovation and performance have always been at the core of the New Balance running line. With the market more crowded than ever, the Boston-based brand is standing out with a new performance running model.
New Balance and Stone Island have reunited for their latest innovative collaboration, the Stone Island & New Balance Tokyo Design Studio FuelCell C_1. The brands explore the concept of how the human bridges the gap between man-made and cotton elements with this revolutionary silhouette.
Release Information
A detailed look at the New Balance FuelCell C_1.
New Balance
The Stone Island & New Balance Tokyo Design Studio FuelCell C_1 will launch on the Stone Island website and select Stone Island stores starting July 25, 2023. The shoes will launch globally on the New Balance website beginning July 28, 2023.
This unique concept comes to life with a visually expressive take on what a running shoe could look like, featuring nontraditional forms – manufactured synthetic with cotton engineered in one knit.
“This collaboration between New Balance and Stone Island is unlike any other – both brands have a dedication to innovation and craft that drives them to go against the grain,” says James Lee, Lead Footwear Designer at New Balance. “The synergy of New Balance and Stone Island is reflected through the shoe.”
Details
A detailed look at the New Balance FuelCell C_1.
New Balance
The exaggerated design elements, featuring an outsole that extends beyond the heel of the shoe, are more than an aesthetic touch, with the added weight providing a counterbalance to the toe push-off, energy-returning feeling of FuelCell. The debut FuelCell C_1 colorway utilizes a color palette and graphic pattern inspired by the archival Stone Island camouflage of Autumn Winter ‘90.
“I consider what Stone Island and New Balance are doing a real collaborative relationship. Both parties agreed to work on a new New Balance model to bring this collaboration to life,” says Silvio Rivetti, Design Director at Stone Island.
“Both brands have uncompromised standards when it comes to the quality of the product. We both have a strong connection with our heritage and we never stop evolving.”
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