Rich Paul & New Balance Announce ‘Forever Yours’ Collection

Rich Paul and New Balance launching ‘Forever Yours’ 550 colorway and apparel collection.

With the start of the school year right around the corner, New Balance is back with a heartfelt drop. New Balance and Rich Paul, sports agent and founder of Klutch Sports Group, have announced the launch of the New Balance 550 ‘Forever Yours’ colorway and apparel collection. 

This latest release builds on Paul and New Balance’s previous collaborations after working together to launch the sportswear brand Klutch Athletics earlier this year. Klutch Athletics serves and empowers all athletes throughout their athletic journey, including youth, collegiate and professional sports.  

‘Forever Yours’ draws inspiration from the youthful feeling of all-consuming affection, whether it’s for the game or the one. The Rich Paul x New Balance ‘Forever Yours’ 550 and apparel will launch globally on July 14, 2023. 

New Balance 550 'Forever Yours'

A detailed look at the New Balance 550 / New Balance

Before he was a CEO and industry-changing agent, Paul was a kid who loved the game. The ‘Forever Yours’ 550 combines elevated material construction with a palette of purple, pink, and navy blue. The 550’s standard leather upper is swapped out for suede, rendered in a soft yet striking shade of purple. 

This soft, luxurious approach to the 550’s classic court style is rounded out with graphics featuring the collection’s romantic imagery and co-branded details. This playful execution of romantic imagery celebrates taking this youthful, almost reckless approach to the object of your affection, whether it’s the game or the one. 

New Balance 'Forever Yours' Collection

Pieces from the New Balance 'Forever Yours' collection / New Balance

The collection goes far beyond the highly-anticipated sneakers. Apparel includes T-shirts, camp collar shirts, hoodies, shorts, pants, and a quarter-zip. Launching alongside the 550s, the clothing will be available globally on July 14, 2023. 

Flowers of romance: An embroidered monogram ‘RP’ logo, intertwined with a decorative rose, features throughout the collection.

Loving detail: The ‘Forever Yours’ imagery is subtly applied but stands out through embroidery and puff printed graphics. 

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