The Adidas Rivalry Collection Drops in 5 NCAA Colorways

Adidas Originals is releasing its first-ever sneaker collection for NCAA partner programs.

The college football season has kicked off, and students are returning to campuses across the country. Building on the brand's iconic history and popularity among the younger generation, adidas has unveiled a special collection of sneakers to stoke your school spirit.

The adidas Rivalry Collection for five partner NCAA programs marks the first time the adidas Originals brand has entered the collegiate space. Originally rooted in basketball, the Rivalry shoe features a retro 1980s look with a sleek silhouette that works for everything from the classroom to kick-off. 

"Adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities," said Peter Gellert, Director of adidas Originals Basketball Footwear. "It's an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season."

adidas Rivalry

A detailed look at five adidas Rivalry colorways / adidas

Now, fans and students from Grambling State University, University of Miami, University of Nebraska, Texas A&M, and the University of Washington can represent their college colors with their own Rivalry looks. Additional adidas Originals’ collections are slated to drop later this season to give more colleges and universities the chance to rock their school colors. 

"College football is back, and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry," said Jeanne Schneider, director of NCAA marketing and licensing at adidas. "We’re proud to be working with our NCAA partner programs to grow and promote their brands."

Students and fans can purchase the newest Rivalry colorways starting Friday, September 1, for $110 on the adidas website and the adidas app. The brand wants you to join the conversation and share your outfit of the day (OOTD) pictures with @adidasOriginals on TikTok and Instagram. 

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