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Saints Granted International Marketing Rights In France

The Saints become the first NFL team to gain international marketing rights in France.

John Hendrix

Saints Granted International Marketing Rights In France
Saints Granted International Marketing Rights In France /
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The NFL continues to expand its Global Markets Program, as the New Orleans Saints have gained approval from the International Committee at the Spring Meeting to be one of the new clubs to participate. The team will have international marketing rights in France for their first entry, being the first team to select and be awarded the French market.

"We are excited for our club to be awarded France as part of the NFL Global Markets Program," Saints owner Gayle Benson said. "New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited about working with the NFL and our partners in France to grow the game of American football. In addition to having the opportunity to market our team in France, we are looking forward to promoting our city and state and driving investment in local and regional businesses."

With the program, it would grant the Saints access to international markets for marketing, fan engagement and commercialization activations as part of a long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the US. Some 21 teams are participating in the second year of the program across 14 international markets.

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John Hendrix
JOHN HENDRIX

I officially started covering the New Orleans Saints & other NFL topics in 2011. My work has been featured on various outlets over the years. I worked closely with Skyhorse Publishing in Fall 2018 to update the book, Tales From the New Orleans Saints Sidelines, which filled in all Saints material from the 2013-2017 seasons. Prior to joining Saints News Network, I served as the Managing Editor of SB Nation's Canal Street Chronicles for 3.5 years, and before that with FanSided's Who Dat Dish as the Managing Editor for several years. I have also had experiences of being a freelance Saints reporter for The Sun Herald in Biloxi, MS and a contributing writer for WDSU, a local NBC TV station in New Orleans. I have appeared on a vast amount of TV and Radio shows, both nationally and locally. For tips, comments, or suggestions, please contact me at johnhendrix@saintsnews.net

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